They have a thread over at BTX in the Political World about melanoma.
They're so dense.
The fact of the matter is that people are staying out in the sun longer because they think that wearing a sunscreen with an SPF factor of 30 or more is protecting them from the sun's damaging rays.
The sunscreen lasts for about 15 minutes and people don't reapply that often.
And, you've been lied to, as usual.
One poster says HE/SHE gets checked every two years.
That's not often enough.
Most Sunscreens Fail to Protect - Yahoo! News