In today’s market place nursing has a unique service to offer not only to hospitals but nursing homes, private care and doctor offices. We as nurses have the skill, knowledge and motivation to be successful entrepreneurs. The definition of entrepreneur is a person who organizes, operates and assumes the risk for a business adventure. Nurses have always considered their services only marketable as an employee of someone else. It is time nurses take charge of their profession and market their own services to health care institutions. We as a group are tired of being told how much our services are worth. The economy is ripe for the nurse entrepreneur. Why wait? The nursing shortage is just beginning and there doesn’t appear to be a quick fix in the near future. Much of the nursing workforce is coming up on retirement time, which is only going to compound the lack of skilled nurses to deal with the oncoming baby-boomers. There is no better feeling than to own your own business. Nurses will enjoy not only increased wages but also an increased feeling of self-respect. Nurses are the perfect business owners. They have the communication skills and the ability as assess, implement and organize a plan. These are the same criteria that any business owner uses. We as nurses use this system everyday of our nursing careers.