The New World Order does not exist as a vast conspiracy to enact a one-world totalitarian state, as Alex Jones and others would have you believe. It is not a secret club of people that are hellbent on population control and one-world government [and not that great at keeping secrets]. It is, rather, a fabrication based on a series of misinterpretations and out-of-context quotes.
The NWO is about power
When people speak of a world order, they are simply referring to the global power structure. This power structure, or international pecking order, is a function of a nation's economic and military prowess. Leaders around the world, including Mikhail Gorbachev have used the phrase to describe a shift in global influence.
When George Herbert Walker Bush made his infamous quote in January 1991, he was simply referring to the opportunity for US global dominance after the fall of the Soviet Union:
"This is an historic moment. We have in this past year made great progress in ending the long era of conflict and cold war. We have before us the opportunity to forge for ourselves and for future generations a new world order—a world where the rule of law, not the law of the jungle, governs the conduct of nations. When we are successful—and we will be—we have a real chance at this new world order, an order in which a credible United Nations can use its peacekeeping role to fulfill the promise and vision of the U.N.'s founders." George H.W. Bush - January 16, 2001
Address to the Nation on the Invasion of Iraq (January 16, 1991) - Miller Center of Public Affairs
To be clear, the New World Order is real, just not in tinfoil sinister sense that many make it out to be. It is simply a reference to a desire for international geopolitical dominance. The New World Order is about being the international top dog, a rational desire of any nation
The NWO is not about a one-world government
The NWO is a sort of self-fulfilling prophecy with regards to one-world government. The fact that we are shifting towards less individual national power is cited as evidence for the emergence of the international totalitarian state. However, the prospects of losing national sovereignty are great because of both natural and unnatural forces: nuclear proliferation, famine, genocide, territorial disputes, etc. It is naive to think that these issues don't merit some form of international cooperation to manage.
Elites != NWO
Lastly, any society in which you have the convergence of a free-market system with a representative democracy will inevitably produce a class of 'elites'. These elites will use their resources in both the private and political arenas to further their own agenda. They will work the political game to their advantage by funneling money towards certain obedient or friendly candidates. One must recognize that there are a minority of influential people pulling the strings, but its numbers are in the hundreds of thousands and they are not affiliated in any way
but by the desire to make money.
When a person thinks about it objectively and realistically, the New World Order conspiracy is a complete fabrication. The propagation of this idea among "truthers" should be avoided at all costs. It goes against the spirit of objectivity and questioning.